HELP FOR ADVERTISERS
We understand your marketing spend is precious, and that you must think critically when evaluating new advertising opportunities. Here are some good reasons why aguide2florida is a smart investment for your business:
1. Our focus is Florida – aguide2florida focuses on servicing travelers to Florida who are looking for services and accommodation in specific localities, in other words your potential customers. General directory sites cover the whole of America or even the whole world meaning that the overwhelming volume of their site traffic is irrelevant to you. Most of such marketing spend is effectively wasted. Our focus is entirely on Florida, and we attract precisely your target market. This means that every visitor to our site is a potential guest or customer for you, and every dollar spent is efficiently targeted.
2. It pays for itself - our rates are set competitively. So all the listing has to do is to generate one sale for you, either directly or indirectly, in order to cover its cost. Everything further is a straight increase in your sales. Signing up should really create benefits for you – it’s simple business sense.
3. We market, you benefit – Most sites asking for your valuable marketing dollars have simplistic search engine strategies, e.g. reliance on sponsored links on Google. We don’t. Our site traffic strategy operates on several levels. Furthermore, this is specifically managed and monitored to ensure the most effective results are obtained. Specifically:
. you’ll find us as a main search result (without use of sponsired links) on search engines like Yahoo, Google, Altavista, Overture, Lycos and MSN for keywords that matter to you;
. furthermore, since our customer base is international we aim to include extensive coverage of national versions of these search engines, e.g. MSN UK and Yahoo Germany providing direct access to travelers from these countries. (Just try entering 'guide to Florida', 'eating out guide to Florida', 'free Florida guide', 'information on Florida', 'guide to Florida accommodation', 'Florida information guide' on MSN.co.uk).;
. we also have a highly visible presence on most global media networks. For example, on cnn, foxnews, nbc, abc, skynews, bbc;
. and yes, we do use targeted sponsored campaigns on a seasonal basis (see below).
aguide2florida has over one hundred first page listings on a full range of international search engines and media networks. So any traveler to Florida can find us, and through us they will find you.
4. Risk-Free Money-Back Guarantee – There’s no risk to trying us out. If you’re unsatisfied, you can simply cancel within 60 days of your initial registration and we’ll refund your payment. However, we’re confident that you’ll find us a great asset to your business.
Advantages of the aguide2california Way
While offline and even traditional online advertising techniques are certainly not about to die out, they are relatively expensive and time-consuming. Key drawbacks are:
. targeting of potential customers is imprecise and broadbrush;
. the administration of the advertisement is inefficient as set up and alteration involves detailed liaison with a traditional media company;
. the advertisement cannot react speedily to demand variations.
Our new internet guide www.aguide2florida.com provides a uniquely flexible advertising platform that provides a solution to these drawbacks. At the center of this is a new streamlined advertisement placement engine which eliminates these inefficiencies. The benefits passed back to subscribers are competitive fees and increased advertising effectiveness.
Some of the features of our advertising packages:
*targeted and effective access to the precise and relevant market segment required;
*our editing engine provides unrivalled administrative convenience – adding your listing takes a matter of seconds;
*competitive pricing – the range of services provided will be by their nature significantly more cost-effective than traditional advertising;
*real-time access to your listing;
*access to a variety of different advertising platforms tailored to your precise advertising requirements;
*the unique ability to target advertising to manage peaks and troughs in demand through our ‘classifieds’ section. This concept of ‘Just-in-time’ advertising represents a substantial advance in precision marketing spend;
*no hidden costs – you purchase precisely the advertising that meets your business needs and no more;
*secure internet payment through the trusted Worldpay platform.
This represents some of the most cost-effective and targeted marketing channels available which will give you an edge in increasing sales and building market awareness.
|
How Listings Work
The distinctive feature of advertising on aguide2florida.com is that you retain full control of your display via your own administration area online. You are then able to upload your own advertisement summary and it will be displayed immediately. That’s it – no delays, no unnecessary administration.
You will be provided with your own user name and log in ID, after which, you will effectively have your own reserved advertising section which can updated 24 hours a day, 365 days a year. You can update your listing as many times as you wish without charge.
Compliance with site standards are monitored by designated web administrators who, if necessary, will exercise their right to remove any inappropriate submissions.
Listing Categories
aguide2florida.com supports virtually any type of business wishing to advertise to the Californian tourist market, however, advertisements have been organized into 8 primary listing classes for simplicity: Accommodation, Restaurants, Shopping, Events, Activities, Attractions, Nightlife, Travel Services.
In addition, suppliers who have subscribed a primary listing class can purchase a further reserved slot in a separate category, Last Minute Deals. This allows suppliers to list any current special offers or discounts. Since this slot can be updated an unlimited number of times throughout the year at no extra cost, this represents an incredibly cost-effective tool for managing fluctuations in customer demand.
Listing Types and Fees
Depending on the listing class, there are a number of different listing types available: standard, display (or premium) and deluxe. In addition, priority status can be purchased to give a supplier extra prominence. (Deluxe listings come with automatic priority status).
A standard advertisement allows a good, basic advertisement to be set up. A premium advertisement allows for more descriptive text and photographs than the standard, at higher cost. A deluxe option allows even more information and images to be entered and this would attract an even higher fee. Examples of standard, premium and deluxe ads are shown on the advertisement entry screens.
Fees vary depending on the listing class and the type chosen. This gives the supplier the largest amount of purchase flexibility possible and who can pay exactly for the desired exposure wanted.
Choices available vary according to type and relevance for each listing class. For example, the accommodation listing class has all the options available, given the variety of accommodation providers available and the large amount of information to convey. Other listing classes (e.g. Restaurants, Events, Activities, Attractions, Travel Services) generally do not have the deluxe option enabled. Also, since events are listed chronologically, they do not permit the concept of a ’premium’ or a ’priority’ listing and are charged at a simple flat rate for all ads.
This is summarized in the following table:
|
|
Standard
|
Premium or Deluxe
|
Priority Available
|
|
Accommodation
|
x
|
x
|
x
|
|
Restaurants
|
x
|
x
|
x
|
|
Shopping
|
|
x
|
x
|
|
Events
|
x
|
|
|
|
Activities
|
|
x
|
x
|
|
Attractions
|
|
x
|
x
|
|
Nightlife
|
|
x
|
x
|
|
Travel Services
|
|
x
|
x
|
|
Last Minute Deals
|
|
x
|
x
|
Your Customers
aguide2florida actively promotes its site profile, and has a growth strategy that is designed to grow site traffic in a stable but steady manner over the medium term. A key component of this strategy is establishment and consolidation of a prominent position on major search engines. One example of how this can work is shown below.
Using a recent marketing campaign as an example, you can see below a screen shot of its Google ranking. The results of our promotion techniques: www.aguide2florida.com appears as the top ranked listing on Google.
Details of those search engines where we rank highly can be provided to our customers upon request. For example, we are the top listed positions on MSN and Skynews for ’Florida guide’, and the top position on Altavista, Overture and even CNN for ’florida area guide’
Signing Up
Subscribing is quick and easy. All you need to do is follow these steps.
Choose your Listing Type - Select the listing class (hotels, restaurants etc) relevant to your business and also the listing type (standard, priority) that best suits your needs. Once you are satisfied you can proceed to the online processing screens (below).
Log in and Upload your Details - When ready click on the relevant advertising button in the ’ADVERTISE YOUR’ section on the left hand side of the page and enter advertisement details.
The log in screens are slightly different depending on the listing class, but the procedure is basically the same in all cases. Note: the last 4 listing classes (activities, attractions, nightlife, travel services) are accessed through the ’Classifieds’ button in the ’ADVERTISE YOUR’ section .
Arrange Secure Payment - upon submission of the advertisement details, you will pass to the secure Worldpay payment screen for transaction completion. Your advertisement will be displayed immediately and can be edited an unlimited number of times.
and many more...
Other Services
aguide2florida offers other services as well to our supplier base. These include banner ads, ’sponsored links’ within the travel guide content and publication of monthly features on the site. If you are interested in any of these products then please contact us at: contact@aguide2florida.com
Frequently Asked Questions
How much do I need to spend?
As much or as little as you like. The site is designed so that you can select the precise advertising package to suit your needs, and you do not pay for services you don’t require. Once you are registered, there is no requirement to make any more purchases.
Based on your customer profile, we will provide updates if we believe your advertising spend can be targeted more effectively. Again, there is no obligation.
To try it out for a trial 60 day period. If you do not like it you can cancel it for a full refund.
Are there restrictions on what I can write in the advertisement?
There is extremely wide flexibility in this, but note that the advertisement listing must be consistent with our standard terms and conditions. These exist to protect the reputation and integrity of the site as well as the good name of our subscribers.
What happens when my subscription expires?
Subscriptions generally expire annually or upon specific expiry dates. Shortly before this happens you will receive a reminder. If you choose not to renew your advertisement feature, it will be ceased to be displayed after expiry date.
How is payment made and is it secure?
Payment is effected through the trusted Worldpay platform recognized in over 60 countries globally. Payment can be made in several different currencies although USD settlement is recommended.
When do rates change?
We review rates annually to ensure they are competitive but reflective of a range of market variables, such as the the level of site traffic and the value they bring to our participating businesses.
What future developments are planned?
A whole series of developments are due to come on-stream in 1H2006, including the opening of our sister site, www.aguide2california.com in Q1, the availability of new muti-product advertising packages, the release of a new interactive forum facility. A downloadable pocket PC guide version is also planned for 2006.
HOME
